Building a platform sounds overwhelming, exhausting.
Where do you even start?

Join us in Your Platform Matters!

We're a community led by a professional writing coach committed to helping writers reach readers in meaningful ways. We believe your message matters, so your platform matters.

Gifted writers create magnificent projects that only a few readers enjoy. They write books that struggle to find a publishing home.  

All because of "platform."

Almost makes you want to give up, doesn't it?

  • You have a message you believe matters, but you're struggling to be found, heard, or read.
  • You don't even know what a platform is, but an agent told you to build one.
  • You know what a platform is, but you have no idea where to start.
  • You don't want to game the system to ramp up vanity numbers; you want to build meaningful connections.
  • Most platform-building tactics turn you off—you wish there was another way.
  • You're just starting out and ready to establish your presence online...but how?
  • You're shifting your author brand to a new topic or audience and need to reach a whole new set of people. Did you blow it?
  • You're tired of working on your platform all alone—you long for a community.

You may wonder: What's a platform?

An author platform or writing platform is all the ways you reach and retain readers. 

That's it in a nutshell.

Building a platform, then, means to create ways for people to connect with you and your work.

But to creative people, "building a platform" to "reach and retain readers" sounds like marketing mumbo jumbo. And building a platform sounds exhausting, overwhelming, and uncomfortable when you're just starting out or making it up on your own. 

We want to make a difference in people's lives with our story. We're ready to pass along the ideas and information that helped us transform.

In other words, we want to be read.

Start with that.

Start with your message, your story, your transformation: That's at the heart of why a platform matters.

Because your message matters, your platform matters.

And a platform is how you'll reach readers.

A platform—not a secret hope that the right people will magically find your words—is how you will be found and read.

Deep down you know that. And you're ready to reach readers.

I suspect you're open to ideas.

Where do you start?

The process of building a platform can start with your heart—your heart for readers.

Platform-building takes time, but it’ll go much faster with a coach, a plan, and a community that spurs you on. Working with others on a similar path, bouncing ideas off of them—even collaborating from time to time—makes platform building fun!

A Better Way

As a writing coach, I saw too many writers with a message, a story, and a heart to reach readers...but no idea how to share it. The Internet threw too much information at them: try this, try that.

Stuck and stalled, talented writers lost motivation. They gave up, overwhelmed.

I created this membership program to provide clarity and training within a methodology that supports authentic relationships and builds a platform comprised of people you really want to connect with.

Ann Kroeker headshot

Wouldn't it be great to build a platform alongside others?


Join us, in...

Your Platform Matters

Your Platform Matters (YPM) is a warm, encouraging membership program that walks with you through the process of establishing and expanding a meaningful author platform that reaches your ideal readers

Membership perks include:

  • Members-only group space where you’ll participate in ongoing coaching, discussion, and resources
  • Core curriculum guiding you through the D.E.E.P. platform methodology (where we go Deep, Establish, Expand, Pour into others)
  • Coaching calls with writing coach Ann Kroeker
  • Once/month training addressing specific areas of platform growth
  • Members-only monthly challenges
  • YPM Spotlight, featuring a member's platform to celebrate what's working and gain inspiration for how to reach even more readers
  • Weekly "Shares" where members link to what they've created, from blog posts and newsletters to courses and social media updates

With Your Platform Matters...

➤  You'll get the guidance you're looking for to better understand smart ways to prioritize activities.

➤ You'll learn the key elements necessary for your platform's foundation.

➤ You'll devote time to establishing and expanding your platform.

➤ You'll strengthen your platform numbers and reach more readers.

➤  You enjoy access to a writing coach.

➤  You'll gain confidence while you experiment—we're here to cheer you on and brainstorm ideas in a community that cares.

➤  You'll see how to position and present yourself so your message is clear.

➤  You'll be led by a coach who cheers you on, offering guidance to take the first step, and the next, to build a platform you're proud of as you pour into your readers.

➤  You can invest in your writing life in focused ways that matter, getting past that "stuck" feeling and making progress.

These writers are already enjoying these benefits...

Marsha Crockett

spiritual director, author of Sacred Conversation: Exploring the Seven Gifts of Spiritual Direction

You're going to love it. Just jump right in.

"Welcome to YPM, where you'll find some of the most creative, thoughtful, intelligent people, led by a brilliant coach, supporting each other in their writing world. You're going to love it. Just jump right in."

Katie Kibbe

author, speaker, coach

Stay faithful to your writing while finding your reader.

"If you’re looking for a place to grow as a writer—and you wonder how to stay faithful to your writing while finding your reader—join me in Your Platform Matters."

Shelli Virtue

author

I am developing a platform that encourages and inspires others.

"I'm just getting started in YPM and I'm already challenged to go deep. I am well on my way to developing a platform that encourages and inspires others. Thanks, Ann!"

So much goodness! Check out what you'll get with YPM.

Your Platform Matters is a steal!

At just $12/month, this membership program provides you with guidance specific to building a platform. Whether you're establishing your online presence or looking to boost your platform before pitching publishers, we have training and coaching to help you level up.

LIVE COACHING CALLS

Twice a month we meet live via Zoom to discuss platform-related challenges, solutions, resources, and recommendations. These calls include Q&A and often breakout sessions to interact with others (the breakout sessions have become a member-favorite time to connect).


These calls give members time with a professional writing coach to diagnose issues and determine next steps. We allay concerns and encourage experiments. Members enjoy ongoing support and input from Ann Kroeker and find clarity and confidence to reach their audience. 


Replays are made available for those unable to join the call live.

MONTHLY TRAININGS

In addition to coaching calls, members enjoy a platform-related training once each month. These address a range of general and specific areas, from lead magnets and newsletters to Instagram growth and pitching podcasts.


Sometimes these trainings are led by an outside expert; other times, Ann leads them to leverage her own experience and her personal knowledge of the group's needs.


All trainings are available as replays so new members can watch existing content and apply the tips and suggestions.


Members-only challenges follow most trainings to provide accountability and an action plan to apply what you learn.

CORE METHODOLOGY

Your Platform Matters is built around a core methodology—almost a manifesto—that adheres to a D.E.E.P. approach and establishing and growing a meaningful platform.


The D.E.E.P. Platform method avoids sleazy marketing techniques and ensures members take time to make thoughtful choices flowing from their values and goals. 


This core training is delivered through a series of recorded video sessions with Ann, so members are on the same page and discover they truly can approach this idea that can feel self-promotional and surface-level in a way that's creative, deep, and others-focused.

MEMBERSHIP COMMUNITY

Your Platform Matters formed from the desire to support others who are on a similar path. Members encourage others and even collaborate from time to time so that the phrase "a rising tide lifts all ships" applies: members lift up each other, reading their work, offering suggestions and support, ideas and inspiration. We are in this together with support, laughter and joy.


This takes place in two places: in Mighty Networks, the platform used to host the YPM community interaction. This is available 24/7 for members to interact, ask questions, leave comments, and get updates.


The other place members interact is on the coaching calls and during trainings.

Join Your Platform Matters Today!

Monthly

month to month fee


$

12

billed monthly

  • 2 group coaching calls per month
  • Monthly platform-specific trainings
  • Monthly members-only challenges
  • Members-only community space
  • Core training in the D.E.E.P. Platform methodology
  • Discounts for coaching services and programs

I agree to Ann Kroeker, Writing Coach's Terms of Use & Privacy Policy, and the Terms of Use & Privacy Policy of the course platform.

Six-Month Rate

60 for six months (one month free!)


$

60

billed every six months (you receive 6 months for the price of 5)

  • 2 group coaching calls per month
  • Monthly platform-specific trainings
  • Monthly members-only challenges
  • Members-only community space
  • Core training in the D.E.E.P. Platform methodology
  • Discounts for coaching services and programs

By purchasing this plan, you agree that you are purchasing a subscription that is charged on a recurring six-month basis, until you cancel.

I agree to Ann Kroeker, Writing Coach's Terms of Use & Privacy Policy, and the Terms of Use & Privacy Policy of the course platform.

Here’s what people are saying about your platform coach and the program...

Kellie LaFollette

Writer at Reframing Rain and founding member of YPM

There is extra joy in my heart from this group!

"There are so many gifts in YPM, but two of my favorites are closely intertwined: There is a foundational belief of there being room for everyone, which has led to great collaborations and lifting of one another. There is extra joy in my heart from this group! What a blessing!"

Cathy Leyland

Writer and founding member of YPM

You will feel you've found gold.

"You will feel you've found gold in all that Ann offers in Your Platform Matters. This is a safe and accepting place to learn and grow, and Ann is a gracious and encouraging coach who will take you to the next level."

Eva Kubasiak

Writer, blogger, and founding member of YPM

Working with Ann Kroeker has been the single most valuable addition to my writing life.

"Working with Ann Kroeker has been the single most valuable addition to my writing life. Her heart for her clients—and her passion for helping them reach their writing goals—shines through in everything she does."

Upcoming & Recent Events

Each month we host coaching calls and platform-related trainings. As soon as you join, you can attend any of our upcoming events live (via Zoom). Typically they're scheduled at 11am Eastern on Tuesdays with replays available shortly after.

Just some of the training replays you'll have access to when you join:

You'll have immediate access to our growing library of content stored in Teachable.


Bonus

You'll get even more when you invest in Your Platform Matters!

Bonus 1
Discount on 1:1 Coaching Calls

Members of Your Platform Matters get a one-time discount on some of Ann's most popular one-on-one coaching packages, making this a great way to work with a writing coach who has a proven track record.


Some members find this to be an incredible complement to their platform-building efforts. It's built right into the onboarding materials to be used right away or save until later, after getting to know Ann through coaching calls and group interaction.

Bonus 2
Discount on Your Compelling Book Proposal

 YPM Members get a 10% discount on the popular Your Compelling Nonfiction Book Proposal program (either the Self-Study or Group Coaching versions of the program).


Ann's signature course is available to move through on your own with recorded training and a proven book proposal template. The most popular option is the group coaching level of input, which gives members one-year access to a community space similar to what YPM members use as well as two group coaching calls per month with Ann to work through sticky spots in the book development process. Members cheer each other one and offer solutions and suggestions for each other.


Plus, this unprecedented access to a coach who will personally address questions and do all she can to ensure you complete your proposal.

About your platform coach,

Ann Kroeker

Writing Coach Ann Kroeker is a writing coach, author, speaker, and host of the podcast “Ann Kroeker, Writing Coach,” which has landed on The Write Life’s annual “100 Best Websites for Writers” list every year since 2016.


Ann leverages over three decades of experience in the writing and publishing world to serve and support writers looking for input and confidence to establish and advance their careers. Her clients have achieved personal goals, landed contracts, hit bestseller lists, and won awards.


In her role as a writing coach, she celebrates client successes, such as acceptance into prestigious MFA programs, signed agent and book contracts, articles and essays placed in national publications, and the launch of their own freelance writing businesses. She coauthored On Being a Writer: 12 Simple Habits for a Writing Life that Lasts, and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.

Here’s what people are saying about working with Ann Kroeker, Writing Coach

Kim Hyland

author of An Imperfect Woman

She might be a tiny bit magic.

"If I were Cinderella, Ann Kroeker would be my fairy godmother. I cannot recommend her highly enough! Ann is an expert coach and a warm soul. And I think she might be a tiny bit magic."

Lori Ashley Taylor 

author of Dragonfly: A Daughter's Emergence from Autism...a practical guide for parents

Ann's devotion...provided the trajectory for success.

"There is no doubt that Ann's devotion toward my growth as an author provided the trajectory for success."

Martha Grimm Brady

blogger, writer

I have made so much more progress in just one week than in the past 2 years.

"I have made so much more progress in just one week than in the past 2 years—working for hours, getting nowhere and finally, after days of frustration, finally giving up. The fact that I got this much done in this short time is a testament to a great group, the power of a great buddy, and a wonderful facilitator in Ann. I have learned so many things. It has been great!"

Ready to dive in?

Join Your Platform Matters and build the foundation of your writing platform!

We're ready to welcome you inside the members-only space, and you can begin watching the trainings as soon as you join!

We'd love to provide the support you're looking for—you might even make some new friends. 

Your Platform Matters will serve you well, but it can't do it all...

  • Your Platform Matters won't refer you to agents or publisherswhile Ann does invite industry experts to lead trainings and interact live via interview, their accessibility is not an introduction to work with them (regardless, it's fun to show up and, when part of the training, ask questions!).
  • Your Platform Matters can't create your writing platform—this is a great place for instruction, inspiration, and resources—we do our best to motivate you and make it fun!—but neither Ann nor YPM can actually do the work of platform-building.
  • This membership is a community of writers that supports one another (with guidance and encouragement from your writing coach), so while you will get lots of questions answered in the members-only space in Mighty Networks, you won't get 1:1 coaching (but you can get a discount if you'd like to meet with Ann).
  • This membership can help writers of fiction and nonfiction build a writing or author platform, but its emphasis is on writers of nonfiction—if you're not sure, just reach out and ask Ann if it's a good fit for you! 
  • Your Platform Matters is not a quick fix approach and doesn't advocate, promote, or teach methods that artificially elevate followers or subscribers—we aren't opposed to ads or contests; we simply emphasize authenticity, honest, and meaningful connections that often take time. 

100% Satisfaction Guarantee for 30 Days

I've committed to creating the best possible membership experience for you. My hope is you'll find this exceeds your expectations, but if you find that Your Platform Matters isn't a good fit, email me within 30 days and I'll issue a full refund. 

Look at what members have to say about Your Platform Matters

These writers can attest to its effectiveness—see what they have to say about Your Platform Matters

Sally Wessely

blogger, founding member of Your Platform Matters

The most helpful and well thought out...on the Internet.

"I think your work here at Your Platform Matters is the most helpful and well thought out I have encountered on my writing journey on the Internet."


Charity Singleton Craig

writer, speaker, author of The Art of the Essay and coauthor of On Being a Writer

 I highly recommend Your Platform Matters.

"I joined Your Platform Matters because I wanted to focus on finding my readers in a way that feels compatible with who I am. I continued in the group because not only have I seen results (25% increase in email subscribers and 50% increase in Instagram followers) but also I’ve found a great community of like-minded writers who are willing to help each other develop in this critical part of the writing life. I highly recommend Your Platform Matters, especially to anyone who’s ready to do the work to grow your platform"

Laura K. Connell

author, It's Not Your Fault

The value is off the charts!

"I have learned so much through participating in YPM and have implemented many new strategies as a result — the value is off the charts!"

Join today!

Frequently Asked Questions

Is the Your Platform Matters a live program or a recorded course? 

Are there payment plans?

I'm pitching agents and they say I need to build my platform. Is joining YPM the best solution?

How long before I see results?

What if I decide to leave Your Platform Matters?

How long do I have access to the materials? 

A note from Ann

I'd love to help you build your platform!


One of my clients went from no online presence to published book in one year. That's right: she built a platform literally from scratch. It can be done, with diligence and smart methods that get you in front of the people you want to reach.


It's my delight to invest in you through Your Platform Matters, a community I serve with joy in hopes of removing barriers and building vision. 


Jump in and join us. You'll discover ways to invite people into your own ecosystem where you can serve and support them. You'll enjoy opportunities to share your work and collaborate with peers. You'll gain access to me—ask questions as often as you like in the community and on coaching calls!


Everywhere you turn, you'll be in a space that values authenticity. It's who I am. It's who we are.


Your writing coach,

Monthly

month to month fee


$

12

billed monthly

  • 2 group coaching calls per month
  • Monthly platform-specific trainings
  • Monthly members-only challenges
  • Members-only community space
  • Core training in the D.E.E.P. Platform methodology
  • Discounts for coaching services and programs

By purchasing this plan, you agree that you are purchasing a subscription that is charged on a recurring monthly basis, until you cancel.

I agree to Ann Kroeker, Writing Coach's Terms of Use & Privacy Policy, and the Terms of Use & Privacy Policy of the course platform.

Six-Month Rate

60 for six months (one month free!)


$

60

billed every six months (you receive 6 months for the price of 5)

  • 2 group coaching calls per month
  • Monthly platform-specific trainings
  • Monthly members-only challenges
  • Members-only community space
  • Core training in the D.E.E.P. Platform methodology
  • Discounts for coaching services and programs

By purchasing this plan, you agree that you are purchasing a subscription that is charged on a recurring six-month basis, until you cancel.

I agree to Ann Kroeker, Writing Coach's Terms of Use & Privacy Policy, and the Terms of Use & Privacy Policy of the course platform.

Note: I use Teachable to host my courses and process payments. When you click through to purchase, you'll see that my cart and checkout are inside Teachable where they handle secure payments. The purchase link url is connected with my Teachable school, annkroeker.teachable.com. After payment clears, you'll set up your Teachable account. They will send you an email with login info to access the content from that point forward.