Work with Ann Kroeker, Writing Coach
Work one-on-one with a writing coach and you'll get input that addresses your specific writing needs and questions—and direction for taking the next step.
Scroll down to learn more.
Note: Appointments for new clients are limited. Review the coaching options below and contact me to see if I have openings and to ensure I can meet your coaching needs.

Writers Make Progress and Gain Confidence with a Writing Coach
At any stage in your writing career, you can hit a point where you need inspiration, input, ideas, guidance and accountability that just aren’t coming on their own.
- You’re looking at the world of publishing wondering how to break in.
- You're already in the world of publishing and wonder what on earth you’ve gotten yourself into.
- You're overwhelmed and frustrated by platform, marketing, and social media.
- You want to start something new—freelance writing, litmag submissions, a novel or nonfiction book—and have no idea where to begin.
- You want to level-up your writing and crave honest input on your work from a professional who will spot your weaknesses and help you improve—all with a positive approach.
- You got the contract, but you’re stymied. Stuck. Mired down in the middle of your manuscript. Will you meet the deadline?
Wouldn't it be nice to talk through and generate ideas with a professional other than your friend, agent, or editor—someone you can bounce ideas off of, who understands how to work with a manuscript at the developmental level?
When you’re trying to organize your writing life and reach your writing goals, wouldn't you appreciate some guidance along the way?
You’re set on finishing a project and submitting your work, but you keep second-guessing yourself and getting sidetracked. How can you get your spark back? Gain confidence?
You’d like to know if your writing has potential. Who can you ask for input other than an editor?
You could use accountability, but who’s going to hold you to it?
You want to improve as a writer and beef up your skills, but sometimes an editor's remarks feel harsh and distant. Could a coach offer advice while staying upbeat and positive?
You’re searching for answers about everything from finding an agent to writing a query, turning up a sea of ideas and recommendations, unsure what applies to your particular situation. Can someone point you to answers for you?
Save time, gain confidence, and get the input you're looking for from a writing coach.
Who's Ann?
A writing coach, author, speaker, and host of the "Ann Kroeker, Writing Coach" podcast, I work with clients one-to-one, through programs and courses, and through Your Platform Matters (YPM), my platform membership.
I leverage over three decades of experience in the writing and publishing world to support writers looking for input and confidence to advance their careers. My clients have achieved personal goals, landed contracts, hit bestseller lists, and won awards.
I've presented at conferences, retreats, and summits; coauthored On Being a Writer: 12 Simple Habits for a Writing Life that Lasts; and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.
Draw from my knowledge, skills, background, and coaching input to support your creative journey.
Are you…
- facing writer’s block?
- unsure of the direction and structure of your current project?
- craving guidance in what to do next in your writing life?
- feeling stuck?
- hoping writing can be fun again?
- looking for feedback on drafts?
- confused by proposals and queries?
- wondering how writers and authors approach marketing?
- needing a platform, but overwhelmed by the thought of building one?
- concerned about voice, style, and grammar?
- focused on the work of writing so much, you’ve lost some of the joy of writing?
If so, you’re ready to invest in your writing life.
Working with Me as Your Writing Coach
I understand all those struggles either from personal experience or from walking clients through them.
Committed to your success, I coach you to overcome them, addressing each challenge, supplying you with strategies and systems, offering professional input, and accompanying you on this otherwise solitary journey for a day, a month, or longer.
My clients have:
- launched their freelance careers
- refreshed their writing skills
- started and maintained blogs
- gained bylines in major publications
- developed and completed book proposals
- secured agents and publishers
- completed nonfiction manuscripts and novels
- mapped out a marketing plan (and followed through!)
- built a solid platform
- hit the #1 spot in their category on Amazon
- had their book carried at retail giants like Target

Depending on their specific needs and goals, some writers hire me to help with a one-time project. Others contract with me for weeks at a time to tackle a bigger project. Still others sign up for a few months at a time, making a long-term investment in their writing lives.
With me on the other end of the line (Zoom), you’ll have access to my editorial skills and relatable personality as we work one-on-one to solve your writing life problems.
I review content carefully and live a life full of wonder and curiosity. I marvel at the big picture and the tiny details.
I’ll tap into all of that to offer specific feedback that can take your work to the next level.
One-on-One Coaching is customized to each client, offering such benefits as:
- long-range and short-term planning based on your specific goals
- productivity and time management systems that work for you
- coaching input to generate solutions to immediate needs
- practical advice for maximizing strengths and addressing challenges
- encouragement and honest input
- guidance for navigating the publishing industry
- social media strategies
- recommendations for ongoing professional development
- heightened curiosity and creativity to feed your work
- positive, upbeat guidance from someone who sees your potential
- suggestions for how to recapture the joy of writing
You don’t need to be alone anymore.
You don’t need to lose any more time signing up for programs that may or may not address your specific issues. You can start finishing the projects you start and prioritizing your writing life, feeling confident as your writing skills and industry understanding grow.
You can have fun and work hard. Both.
You might not even need me for long. After you finally the receive and integrate personalized input you’ve needed all this time, you’ll be able to head out with confidence on your own.
I believe you’ll achieve your writing goals—and have fun!—by being more curious, creative, and productive. Don’t you want to see what that looks like in your life?
See what these writers think about working with a coach.
Torrie Sorge
Author, Speaker
The first thing I tell beginning writers, hire a writing coach. Specifically, hire Ann!
"The first thing I tell beginning writers, hire a writing coach. Specifically, hire Ann! Next to my family, Ann has been my biggest cheerleader, encourager, and supporter. She enthusiastically champions my work and reminds me of my 'why' when I forget. She not only says my words matter and they have a place in the world, she whole-heartedly believes it. From providing practical writing coaching to teaching me about the publishing world to guiding me through the process of signing with my agent — Ann has been the single best investment in my writing journey."
Michelle Derusha
Author, Naturalist
Her encouragement and support were exactly what I needed to find my true north once again as a writer.
“Ann Kroeker brings a unique blend of intentional practicality and exuberant creativity to her coaching. She is a brilliant brainstormer, but she is also a master at helping a writer whittle down myriad ideas into manageable steps and a practical plan of action. Ann is also one of the most positive, encouraging people I know. I originally signed on to work with her on creating a marketing and promotion plan for an upcoming book release, but quickly discovered her encouragement and support were exactly what I needed to find my true north once again as a writer.”
The Ideal Approach – Your Personal Writing Coach
Investing in writers has become my passion.
As your writing coach, I will work with you to identify and clear hurdles so you can move forward with confidence.
I'll supply you with knowledge and insights, and a customized plan for your goals. Depending on which plan you choose, I can help you identify and eliminate structural problems with your projects and grammatical glitches in your style.
I'll focus on you.
So you can get where you want to go more efficiently.
I leverage decades of writing and editing experience in the publishing industry along with years of professional input I've received to address your particular issues and answer your particular questions.
No matter where you’re at in your writing journey, I can come alongside you as your personal writing coach, working one-on-one to help you make progress.
Kristin Schell
Speaker, Author
Ann is everything she promises—coach, editor, friend.
"Two years ago I didn't know writing coaches existed. Now, I can't imagine my writing life without one. As a key member of my team, Ann is everything she promises—coach, editor, friend.”
Christine Chappell
Author, Podcaster, Speaker
If you're looking to refine your writing technique...I cannot recommend Ann more highly.
"Ann Kroeker is one of a growing number of people whom the Lord has given to equip me for the work of ministry. As a writing coach, I could not ask for more. We just began working with one another when the house fire happened in January, and since then she has remained steadfast in her encouragement to me—especially on days when I could not see the way through a particular section of Midnight Mercies. If you’re looking to refine your writing technique or need help maturing as a professional writer, I cannot recommend Ann more highly."
What's Your Writing Goal?
Pick Your Path Based on What You Want to Achieve
I want to make time to write
With the accountability of dedicated co-writing sessions, you'll show up, write more, and achieve your goals. Join WriteTrackers, a co-writing community (hosted by Ann)
I want to write a book proposal
Create an irresistible pitch and strong platform that opens doors to publication in Your Compelling Book Proposal: The 12-Month Accelerator
I want to write a nonfiction book
Complete your nonfiction book in 12 Months with your book coach's eyes on every word in Your Book in a Year
Have a different project that doesn't fit what you see here? Email me and let's talk.
Kim Hyland
Speaker, Author
Ann is an expert coach and a warm soul. And I think she might be a tiny bit magic.
"If I were Cinderella, Ann Kroeker would be my fairy godmother. As an aspiring author with a burning message, I was overwhelmed by the intimidating task of writing a book proposal. Ann waved her cheerful wand of words and wisdom and walked me through the process step by step, offering practical insight and encouragement all along the way. With Ann's guidance, I completed my proposal and presented it with confidence. I cannot recommend her highly enough! Ann is an expert coach and a warm soul. And I think she might be a tiny bit magic."
Sara McElroy
Author of Women Who Walk and CEO of SaraJMcElroy.com
Working with Ann is a true joy, and any writer would be lucky to have her in their corner.
"Ann's support and guidance has been invaluable to me on my journey to securing a literary agent and a traditional publishing book deal. Not only does her writing and publishing expertise run deep, but she is profoundly adept at understanding the needs of her writers and meeting them where they are. To me, that is the mark of a great coach. Some days, I needed her thought partnership and brilliant ideas; on others, I just needed cheerleading and, occasionally, even some tough love (which was always delivered with her signature warmth, of course!). Working with Ann is a true joy, and any writer would be lucky to have her in their corner."
Frequently asked questions
A writing coach provides you with input and support designed to close the gap between where you are as a writer and where you want to be. If this sounds like what you're looking for, reach out or explore the coaching programs I offer. We'll diagnose what's holding you back and form a plan to turn that spark into work that resonates with readers. Often I support people focused on long-form projects, so I take on the role of a book coach for authors who have nonfiction projects. While my process is collaborative in that we will talk about and discuss every sentence and the book's argument or narrative as a whole, I'm not a collaborative contributor such as a ghostwriter or ghost-editor. This is your book and you are the one writing it.
Coaches empower you to overcome hurdles, improve your craft, navigate publishing challenges, and develop a plan to reach your full potential. I wrote a whole blog post about this! Click here to learn more.
People seek coaching for a lot of reasons. Some are worn out trying to navigate the path to publishing on their own. Others crave individualized input on their writing so they can improve faster. Still others want to develop their projects with support from a coach who has gotten results for others.
In the end, you probably sense when you're ready to take the next step. You'll know that it's time.
Don't let cost hold you back from having a conversation about your writing projects and goals. You might be surprised how we can figure out an approach that fits with your budget. I also host WriteTrackers, which you can join (starting $15/month) and start writing alongside us right away. You can also enjoy binge-listening to my podcast and exploring my blog with years of writing tips and tricks to digest. I also offer a limited number of on-demand courses at various price points. To see all my offerings, both free and paid, check out my Everything page.
If you would like to get an idea of my coaching personality but you aren't ready for one-on-one input, start with my group coaching membership, Your Platform Matters (YPM). After all, every writer wants to reach more readers, right?
My career has included a wide range of writing pursuits, including publishing (I'm a former editor and a multi-published author), freelance writing, corporate writing—even award-winning poetry! As a result, I haven't limited my offerings to a single specialty and have enjoyed coaching authors of nonfiction, memoirists, bloggers, essayists seeking publication in literary journals, novelists, writers in the professional space, and more.
That said, over the years I've supported writers creating nonfiction book proposals or penning their full manuscripts. As a result, I created two comprehensive programs that set them up for strong odds of a successful outcome. Your Compelling Book Proposal: The 12-Month Accelerator includes platform and craft training, so your document is ready and, even more importantly, you are ready to pitch. In Your Book in a Year, you and I work together to define, develop, and draft your full manuscript, including craft training, so you can deliver the book on deadline...in a year or less. Both programs include complimentary access to my co-writing community and sessions, so you enjoy dedicated writing time with me as your host and other writers to cheer you on.
You can learn a lot more about my coaching journey including my education, experience, and training by reading this page.
Learn about the publishing industry
If you're interested in pursuing traditional publishing for your nonfiction book, you'll want to understand what agents and editors expect from you.
Watch this webinar: Craft Your Best Book Proposal
Then check out my signature program: Your Compelling Book Proposal: The 12-Month Accelerator
Did you invest in a course or membership? Log in here or update billing details here.
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