Ann Kroeker, Writing Coach

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October 17, 2017 Leave a Comment

Ep 123: This Is How to Write Real Copy for Real People

This Is How to Write Real Copy for Real People (Ep 123: Ann Kroeker, Writing Coach)

A lot of my clients are preparing nonfiction book proposals to send out to agents and publishers. One of the sections they have to think through is their primary audience or target reader. We have to identify who this book is intended to impact. It’s a must for any writing project, big or small. We must know our audience to use the best language to connect with … [Read more...]

Filed Under: Podcast, writing Tagged With: audience, avatar, copywriting, ideal reader, reader persona, writing copy

Ann Kroeker, Writing Coach

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