[Ep 206] Several years ago I watched a free training presented by Chalene Johnson, where she explained how to start with one piece of content and then use it in several forms for various outlets. With this efficient and productive approach, she gets the most mileage out of a single piece of content. It’s a clever, creative way to improve ROI. Chalene Johnson’s … [Read more...]

[Ep 205] In the Next-Level Writer series, we talked about plans and goals. When we set out with a goal and make a plan to methodically move toward that goal, we see what it takes. We understand the investment involved. That’s when we measure the ROI of a particular task or activity using not only our deepest values, which we looked at in Part 2 of A Writer’s … [Read more...]

[Ep 204] My son participates in value debate. The competitors take either the affirmative or negative stance on a resolution and argue for or against it based on a value. The judge determines which side best upholds their value. I’ve served as a judge for these debates many times, and the more I listen to these clashes, the more I’ve come to realize we make … [Read more...]

[Ep 203] If you’re like me, you do a lot of writing and writing-related activities essentially for free. You craft social media content, articles for a blog, and guest posts as part of your plan. We do these kinds of activities to educate, entertain, and inform. We hope to solve problems for readers, connect with them, share our ideas, and build bridges. At … [Read more...]