My dad started smoking when he was a teenager and smoked like a chimney all the way through college and into adulthood. He worked in the newsroom of a major metropolitan newsroom, where smoking cigarettes and cigars was the norm—almost expected. Isn’t that the stereotype from the movies? Well, in the 1960s, when my mom realized she was pregnant with my brother, Dad quit … [Read more...]
Ep 159: Ways to Rebrand Yourself as a Writer – Slow Transition
If you’ve concluded you really need to leave behind who you are and the writer you’ve been, and transition to a completely new look, feel, tone, and type of writing, you’re going to rebrand yourself. You have options for how to go about it. Ways to Rebrand: Trial Run We’ve already discussed starting with a trial run, which often leads to integrating the new brand with … [Read more...]
Ep 158: Ways to Rebrand Yourself as a Writer: Integrate
You’re going for it. You decided you’re going to rebrand yourself. How will you go about it? We already discussed one option: the trial run. Rebrand Yourself: Integrate Today we’ll see if choosing to integrate will work best. When you rebrand yourself in this way, it’s almost a continuation of your trial run in that you integrate the new brand with the existing … [Read more...]
Ep 157: Ways to Rebrand Yourself: Trial Run
You’re going for it. You decided you’re going to rebrand yourself. How will you go about it? You have options. One is what I’ll call “Trial Run.” Next time, we’ll talk about “Integration.” Then “Slow Transition” followed by “Cold Turkey.” Only the second two represent a true pivot—a total change in direction, where you’re moving on and not going back. Today let’s … [Read more...]
Ep 156: In a World of Author Branding, What If You Want to Rebrand?
In the last episode, I finally attempted to define an author brand. Before that, we talked about staying consistent with the core you—the brand you’ve developed, the tone you take, the voice your readers have come to enjoy. The episode before that, we discussed setting aside a place to play online—perhaps on a social media platform—so you can let your hair down and play … [Read more...]
Ep 155: In a World of Author Branding, uh…What’s an “Author Brand”?
I guess I got ahead of myself. I’ve been talking about author branding, but I didn’t describe or define it. And in this world of author branding, you may be wondering, “Uh...what’s an ‘author brand’?” Sorry to leave you full of questions. Like: Is it the logo you design and the colors you choose for your website? Is it the font you use for your name? Is it … [Read more...]
Ep 154: In a World of Author Branding, Be Consistent at Your Core
Last time we talked about having a playground. A place to relax and try new things. A place where you can experiment and be a little messy until you figure out how you want to use that space. Consistent at Your Core At the same time, be consistent at your core. Not that you look exactly the same everywhere you go. I mean, that’s not even realistic. Think about it in … [Read more...]
Ep 153: In a World of Author Branding, Find a Place to Play
If you scroll through my Instagram feed, it won’t take long before you’ll see quotes on pictures, quotes with colored backgrounds, sourced images and my own snapshots all jumbled together. It’s not pretty. You’ll see travel pictures and book after book lying on a marble table, which is one of two or three decent backdrops in my home. The captions vary. Some are long, … [Read more...]