You've Got Knowledge. Now Turn It Into a Course.
Skip the social media grind. Leverage what writers do best—write—to create a lead magnet or revenue stream that builds your list, proves your expertise, and delivers your knowledge straight into readers' inboxes.
Build Your First Email Course
Learn proven email course formats that engage subscribers and deliver real value—without the complexity of video production.
Note: you'll set up a simple profile in my community-first space powered by Heartbeat.chat, then launch the content right away!
This course is available to dive in right away.
Sign up and start learning!
This course offers you a...
Write-first approach—no video or audio skills needed
Proven email course formats you can model immediately
Deliver the process in one hour (broken into bite-sized chunks)
Start promoting it within days, not months
Eva Kubasiak
Author
Working with Ann Kroeker has been the single most valuable addition to my writing life.
"Working with Ann Kroeker has been the single most valuable addition to my writing life. Not only are her courses packed with valuable information, but her heart for her clients and passion for helping them reach their writing goals shines through in everything she does."
Your expertise is valuable. Your audience wants to learn from you.
Stop sitting on your knowledge and message. You think you need to film videos, buy expensive software, or become a production expert to deliver a full-fledged course or webinar.
You don't.
This short video course shows you exactly how to package what you know into a compelling email course that gets delivered straight to your subscribers' inboxes. No cameras. No editing. Just your knowledge, structured in a way that actually works.
This is for writers like you
You know your stuff. But you're not sure what to build next that will impact readers. An email course is an easy yes.
What to Expect
Once you enroll
Start learning within minutes! The content is available on-demand. After payment clears and you set up a simple profile, you can dive straight into the course content to see how email courses can vary, which one fits you and your topics, and how you'll write, set up, and deliver yours.
Watch the workshop training
Watch each step's recorded lesson as you're able. They're relatively short, so you should move through all of the lessons in about an hour. You can begin crafting your email course later today!
What's after?
You'll be invited to connect with Ann and continue learning in her platform-focused membership called Your Platform Matters (YPM). For a minimal upgrade, you can access YPM's full library of resources to learn and experiment as you reach more readers.
Whether you use it as a lead magnet to build your list or as a revenue stream, developing and delivering an email course is the perfect approach for writers, because it's built quickly and simply, using words to deliver your knowledge instead of highly produced audio or video.
Your course presenter
Ann Kroeker
Writing Coach Ann Kroeker leverages over 25 years of writing and editing experience in the publishing industry to equip her clients to reach their writing goals. She loves bringing quality training to writers to speak to specific issues and challenges.
As a writing coach, she celebrates client successes, such as acceptance into prestigious MFA programs, signed agent and book contracts, articles and essays placed in national publications, and the launch of their own freelance writing businesses. What she's proudest of is her clients' growth and impact.
Ann coauthored On Being a Writer: 12 Simple Habits for a Writing Life that Lasts, and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.
Ann Kroeker, writing coach
100% Money Back Guarantee
If this course doesn't deliver the value you expected, you have 14 days to request a full refund—no questions asked.
Frequently asked questions
This is a recorded course, so you can dive in right away. It was originally delivered live as a one-hour training and is now available as a course, broken into smaller lessons you can move through with ease. And I'm just a DM or email away if you have any questions at all.
I've worked hard to deliver a quality course at a low cost to make this as widely available as possible to help writers learn and grow. I sincerely hope you benefit from it. Not every course ends up being what we hope for or expect, though. If you don't like it, feel free to let me know. If for some reason, this truly did not deliver the value you expected, I'm happy to apply this toward another product or refund you the money within 14 days.
This course offers coaching and training from me (Ann) through pre-recorded videos to walk you through the process of clarifying your nonfiction book idea. You will not have access to me one-on-one with this course, but you'll be invited to join Your Platform Matters, and you'll join live group coaching sessions there. You could also reach out to work with Ann one-on-one.
You can explore all the ways to work with me, both free and paid, on my Everything page. This free course is listed on that page along with one-on-one coaching options, my courses—including my book proposal program (Your Compelling Book Proposal, YCBP, which I mentioned), and my platform membership, Your Platform Matters (YPM). You can also listen to my podcast, "Ann Kroeker, Writing Coach."
You'll have access to the workshop indefinitely—for as long as it lives online!
That's such an interesting idea. Maybe I should have delivered it via email! No, this is an hour-long video training broken into smaller, manageable lessons so you can see examples and hear me explain things, but thanks for the idea. Maybe I'll create a version of it as an email course someday for the most meta experience.
A note from Ann...
As soon as you purchase, I'll be walking you through how to build your first email course.
This is a great way to grow your list of subscribers and test your ideas with your ideal audience. I enjoyed building an email course of my own and sharing it with readers, so I practice what I preach.
One of my greatest joys as a coach is assisting writers with this process—I celebrate when they take the risk of trying something new. It would be my joy to be your writing coach, teaching and cheering you on as you achieve your goals.
Note: you'll set up a simple profile in my community-first space powered by Heartbeat.chat, then launch the content right away!
Questions? Let me know!
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