Master the craft, sharpen your pitch, and build a platform that turns your concept into a professional, market-ready project.
Enrolling Founding Cohort now; kickoff call Oct 6, 2026
You have an idea for a book—one you care deeply about, grounded in your story, your experience, perhaps your expertise. You can picture it: a published book that reaches readers with your meaningful message of transformation.
Once you envision it, you may think your next step is to write it, but there's more to it than that: You need to become ready to bring this book into the world.
Whatever publishing path you choose—traditional, independent, or hybrid—becoming book-ready means you'll need to:
- strengthen your writing skills
- create a writing practice to get the work done
- shape a clear, compelling, marketable book concept
- develop your book’s content and structure
- build authentic connections with future readers as you grow your platform
- craft a compelling book proposal (for traditional publishing)
You need to become book-ready.
Book-Ready Writers offers the best of all my coaching in one comprehensive, 12-month container so writers can craft quality book proposals, build their platform, improve their writing skills, and work alongside others so they become the book-ready writers that agents and publishers are looking for.
Yes! You can craft that book on your heart
Book-Ready Writers is a group coaching program designed to help you develop the concept, content, and platform you need to draft your manuscript or develop a book proposal to pursue traditional publishing.
You’ll pursue your specific goals in the group setting whether that’s securing a traditional deal or drafting a professional manuscript to self-publish. Instead of piecing together advice on your own, you’ll have one container with professional resources, a committed cohort, and my ongoing support to ensure your book moves from idea to finished, ready-to-share work.
I just signed my first book deal!
"I just signed my first book deal! I'm so grateful for Ann and the role she played in it. She helped me organize my concept, guided me with the book proposal, helped prepare me for pitches, and most recently, introduced me to my agent!
Tammy Gustafson
Author, Broken to Brave: Your Courageous Act of Healing After Intimate Betrayal
How You Become Book-Ready
A book-ready writer masters their craft, sharpens their pitch, and builds their platform to turn their concept into a professional, market-ready project. That's why we focus on the four Ps: Pitch, Platform, Prose, and Practice.
PITCH
You'll learn to define and develop your book's concept and content based on the person you want to reach, the problem they face, and the promise your book offers them so they experience transformation.
PLATFORM
You'll discover ways to establish your online presence and expand your reach to connect with the readers of your future book, testing ideas and helping them now—I'll coach you and your community will cheer you on.
PROSE
Publishers look for quality writing that's a pleasure to read, so we'll focus on improving your craft through on-demand training and peer reviews to help you produce captivating prose that carries your message to readers with clarity.
PRACTICE
To craft a compelling proposal or draft a quality book, you'll build the habit of writing so you commit to the work with joy, and Book-Ready Writers builds in coworking sessions so you join with others to write.
At every step, through weekly coaching sessions and the "Ask Anything" channel, you'll get answer to questions and encouragement when you need it—all in a group setting that energizes and inspires. You'll move forward effectively and build momentum toward your publishing goals.
You Don’t Have to Figure Out Every Piece Alone.
No more gathering random advice from social media, abandoned courses, and late-night internet searches. In Book-Ready Writers, you'll have a trusted guide, on-demand resources to address your specific project or challenge, regular writing time, and fellow writers who are seriously building books of their own.
- Gain Clarity on Your Book Idea: Instead of working alone and questioning your ideas, you’ll get clarity by using us as a sounding board to fine-tune your concepts and content.
- Strengthen Your Writing: Your writing will become consistently stronger with training to level up your skills and peer reviews that members offer using my BAP framework.
- Build an Engaged, Growing Platform: You’ll learn how to establish, engage, and expand your author platform so you can validate ideas and sell books.
- Develop a Strategy: You’ll work alongside your cohort to develop a plan to truly tackle and complete your project and pace yourself to complete your proposal or manuscript draft.
- Craft a Compelling Book Proposal: Access the full book proposal training on-demand, including a proven template that has been used to develop stellar projects that landed dozens of deals.
Here's everything you get to make you book-ready
CONTENT
Develop your concept, book map, chapters, proposal, or manuscript, learning how to write with clarity and style—you'll access on-demand training that includes the full start-to-finish book process, quick fixes, and style tips to strengthen your skills (and confidence).
COMMUNITY
Write alongside committed peers in weekly coworking sessions, receive feedback through peer reviews, and interact weekly on live coaching calls, feeling heard, known, and supported as you take big steps forward; you'll have asynchronous spaces to interact, as well, to share great resources, tips, encouragement, and solutions.
COACHING
Receive experienced guidance on craft, platform, positioning, and publishing decisions during live sessions and in our dedicated coaching space where we interact asynchronously—when you ask a question, you'll get a text, audio, or video response from your coach in addition to community input.
Here's how we build you into a Book-Ready Writer
Proven Proposal Template
A strategic framework for crafting a compelling proposal that you'll adapt to reflect your ideal positioning and the strengths of your project.
Recorded Training Library
On-demand training covering essential proposal, platform, and craft elements so you have what you need, when you need it.
Weekly one-Hour Group Coaching Calls
Join your colleagues to ask questions, get coaching, and leave inspired. We'll cover anything from craft questions to platform planning that best suits you and your strengths.
Peer Review Input
You'll have the benefit of discovering if your ideas are clear and compelling while you're developing them when you swap excerpts with a trusted peer—with peer reviews, you'll learn to give and receive quality input, strengthening your content month after month.
Coworking Sessions
Join our weekly coworking sessions to establish the practice of writing, prioritizing your work in the supportive company of other writers.
Is Book-Ready Writers the Group Program for You?
This year-long journey is designed for dedicated nonfiction authors ready to invest in their craft and their future.
Book-Ready Writers is ideal for writers who...
Book-Ready Writers is not an ideal fit for writers who...
Does Book-Ready Writers sound like a fit?
If this sounds like the support you need to finally bring your book idea to life, I'm thrilled to have you apply. (Not sure if you're a fit? Go ahead and apply! You've got nothing to lose.)
Hi, I'm Ann Kroeker
a writing coach ready to partner with you on this book proposal
You need more than just a template; you need a seasoned partner who understands the nuances of nonfiction writing, platform-building, and the path to getting an agent and a book deal.
A writing coach, author, speaker, and host of the top 1% "Ann Kroeker, Writing Coach" podcast, I leverage over three decades of experience in the writing and publishing world to support writers looking for input and confidence to advance their careers. My clients have achieved personal goals, landed contracts, hit bestseller lists, and won awards.
I've presented at conferences, retreats, and summits; coauthored On Being a Writer: 12 Simple Habits for a Writing Life That Lasts; and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.
My mission is to equip you with the clarity, confidence, and concrete deliverables to navigate the publishing landscape successfully. Book-Ready Writers is the best of all my coaching in one year-long program. It's my commitment to helping you build sustainable, impact through your online presence and your book.
Praise and Testimonials
Only a few months into querying and pitching, I signed with an extraordinary agent.
"Only a few months into querying and pitching, I signed with an extraordinary agent. He read through my proposal and said I obviously knew what I was doing—there was next to nothing to change before sending it out. Ann's proposal program was incredibly helpful at setting everything up and helping me figure out exactly what to say and where. Ann is brilliant and one of the most generous people I’ve ever met. I'm so grateful to have Ann in my corner, helping me put together a rock-solid proposal, sharing her wisdom through countless brainstorming sessions, and believing in me the whole way."
TWYLA FRANZ
Author, Founder of The Uncommon Normal
The first thing I tell beginning writers, hire a writing coach. Specifically, hire Ann!
"The first thing I tell beginning writers, hire a writing coach. Specifically, hire Ann! Next to my family, Ann has been my biggest cheerleader, encourager, and supporter. She enthusiastically champions my work and reminds me of my 'why' when I forget. She not only says my words matter and they have a place in the world, she whole-heartedly believes it. From providing practical writing coaching to teaching me about the publishing world to guiding me through the process of signing with my agent — Ann has been the single best investment in my writing journey."
Torrie sarge
Author, speaker
If you are looking for help writing a book, she's amazing.
"Years ago, she said, 'You need to write this book.' Her skill and encouragement were vital to this project. If you are looking for help writing a book, she's amazing."
mark vroegop
Author of Dark Clouds, Deep Mercy and President of The Gospel Coalition
Working with Ann Kroeker has been the single most valuable addition to my writing life.
"Working with Ann Kroeker has been the single most valuable addition to my writing life. Not only are her courses packed with valuable information, but her heart for her clients and passion for helping them reach their writing goals shines through in everything she does. After working with Ann one-on-one, I had the skills and confidence I needed to clearly communicate my book idea through verbal and written communication with agents and publishers. I can't imagine going through the process of writing my book proposal and pitching without her!"
eva Kubasiak
Author
Her devotion...the trajectory for success
"Ann's guidance on developing a book proposal facilitated a dream come true with the launch of my first book with a mainstream publisher. There is no doubt that her devotion toward my growth as an author provided the trajectory for success."
Lori ashley Taylor
Author, Dragonfly: A Daughter's Emergence from Autism...a practical guide for parents
Working with Ann is a true joy, and any writer would be lucky to have her in their corner.
"Ann's support and guidance has been invaluable to me on my journey to securing a literary agent and a traditional publishing book deal. Not only does her writing and publishing expertise run deep, but she is profoundly adept at understanding the needs of her writers and meeting them where they are. To me, that is the mark of a great coach. Some days, I needed her thought partnership and brilliant ideas; on others, I just needed cheerleading and, occasionally, even some tough love (which was always delivered with her signature warmth, of course!). Working with Ann is a true joy, and any writer would be lucky to have her in their corner."
Sara mcelroy
Perfect Off Paper
Here's the value you get with Book-Ready Writers...
INCLUDED FEATURES & ESTIMATED VALUE
- 50 Group Coaching Calls - $3,000
- 50 Group Coworking Sessions - $800
- One year 24/7 Asynchronous Coach & Community Access - $3,000
- On-demand Craft Training to Build Skills - $2,000
- Proven Book Proposal Template - $600
- On-demand Platform Trainings - $1,500
- On-demand Book Proposal Training - $600
- Peer Review Input - $1,200
TOTAL PROGRAM VALUE - $12,700
But you won't pay this amount; this reflects the combined professional market value of the services included.
Your total investment in Book-Ready Writers
(a $10,300 value adjustment compared to other coaching services, because I want this to be an easy yes for the founding cohort)
pay in full
$2400
Pay in full for a year of GROUP coaching
12 installments
$200
/mo
Billed $200/m for 12 months
A note from Ann
As your coach for Book-Ready Writers, I'm deeply committed to guiding you from your idea to a compelling, agent-ready proposal. This program is designed for authors like you who are ready for a year-long partnership focused on bringing your nonfiction book to life.
My passion is helping authors like you take the spark of an idea all the way to a ready-to-pitch project that truly shines. I've structured the program to provide precisely the kind of intensive support, accountability, and hands-on guidance that makes a tangible difference in achieving your author dreams.
I'm honored you're considering this journey, and I can't wait to partner with you to make your book a reality.
Your writing coach,
Ann
Coaching & community
Apply today to become book-ready
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