Elevate Your Skills to Become the Writer You Know You Can Be

If you want to be a professional writer, industry professionals are going to read (and evaluate) your work. 

Is your writing ready?

Get the direction you need with:

The Art & Craft of Writing

In this eight-week intensive, I'll help you elevate your writing skills and create a compelling piece you'll be proud to show an editor or agent.

EVERYTHING YOU NEED TO HONE YOUR CRAFT

Everybody’s got an opinion on what “good” writing is. You've heard that conversational content connects with readers. Then you hear you can only entice editors with writing that sings.

What does that even mean? And how do you pull it off? 

It’s true—every writing project requires a pleasing balance of depth and simplicity, substance and style, clarity and cleverness, the freedom of art and the discipline of craft.

The secret to hitting all the marks?

Training. Practice. Input. 

During this eight-week intensive, I combine recorded and live training with peer input, model texts, and ongoing interaction to help you gain skills and confidence. 

In this program you'll...

  • Learn literary/rhetorical devices to jazz up your style and play on the page
  • Apply quick fixes to tighten text and delight editors
  • Reverse-engineer model texts to see how others pull off writing that sings
  • Unearth your writing quirks to discern their effect on your prose
  • Discover your strengths to know what works
  • Find your voice so you sound like...you!

You'll get professional eyeballs on your work, too (an inevitable thing for professional writers, remember?). In addition to peer input, you’ll get Ann's feedback on your primary project: a 3,000-word piece, like an essay, article, chapter, or blog post.

The Art & Craft of Writing is an eight-week intensive dedicated to your growth as a writer.

During our eight weeks of this cohort based course and coaching experience, you'll identify your big idea, organize your content, land on the ideal structure, experiment with literary techniques to jazz up your style, learn quick fixes to eliminate editor red flags and tighten text for your best prose yet.

You'll boost your skills as you play on the page. 

We combine recorded and live training with peer input, model texts, and ongoing interaction with the cohort in The Art & Craft of Writing. In this warm, supportive virtual environment you'll also identify your strengths—so you capitalize on what’s working!

Have you wanted someone's eyeballs on your work? 

You'll get that, too. As part of The Art & Craft of Writing, you'll enjoy peer input on short pieces and my feedback on your primary project: a 3,000-word writing project, like an essay, article, chapter, or blog post.

You don’t have to dive into an MFA program to get the direction you need.


The Art & Craft of Writing
August 30 - October 21, 2022

By the end of our time together, you'll have completed a 3,000-word piece, along with multiple short submissions that invite you to experiment and play with new techniques.

What's in it?

Focused Training

You get eight weeks of writing training, both recorded and live, to learn style tips, quick fixes, and each phase of a writing project, so you can apply what you learn to your works in progress. After a 30-minute kickoff orientation call on Tuesday, August 30th at 4 p.m. ET, we will meet live every Thursday from 4-5:30 p.m. ET. The recorded content and replays will live in an online learning platform called Teachable.

Peer Reviews

You’ll also participate in peer reviews, providing feedback on projects from peers you are teamed up with. Ann will provide instruction on how to offer kind, specific input and will model it during writing workshops.

Writing Workshops

The term writing “workshop” is used in the literary world to describe sessions led by an instructor designed to get feedback on a specific project during a live group class or session. In The Art & Craft of Writing, you’ll participate in these, providing feedback on peer projects that are highlighted for the full cohort’s input.

Coach's Review

After the intensive wraps up, you’ll submit your completed project of up to 3,000 words to Ann Kroeker for a full review. To provide you with actionable input, Ann leverages her training and experience in writing and editing—as well as over a decade of coaching authors—to bring you specific personalized feedback.

Community Interaction

You’ll connect with your cohort over Zoom and in a dedicated online community space (we’ll use a platform called Mighty Networks), where you can ask and answer questions and find encouragement right when you need it. The goal is for this cohort to build relationships with each other so you’ll have writing friends to lean on for the eight weeks and beyond.

Ongoing Input from Your Coach

Through the training, workshops, and community space, you’ll get loads of access to Ann. At the end of the intensive, you’ll also get personalized input on your writing project. You’ll see so much of Ann, you might even get sick of her. 

Before you sink thousands of dollars and years of your life into an MFA program, get the benefits of structure, analysis, training, deadlines, relationships, and personalized input for a one-time payment of $1,997.

Space is limited, so get on the waitlist to secure your spot!

I help established and emerging writers be more curious, creative, and productive.

Hi,

I'm Ann Kroeker

I leverage over three decades of experience in the writing and publishing world to support writers looking for input and the confidence they need to advance their careers. My clients have achieved personal goals, landed contracts, hit bestseller lists, and won awards.

A writing coach, author, speaker, and host of the Ann Kroeker, Writing Coach podcast, I work with clients one-on-one, through programs and courses like The Art & Craft of Writing, and in my platform membership program, called Your Platform Matters (YPM). 

My website offers loads of writing-related content, which has landed on The Write Life's annual 100 Best Websites for Writers list six years in a row.

I've presented at conferences, retreats, and summits; co-authored On Being a Writer: 12 Simple Habits for a Writing Life that Lasts; and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.

Writing is my deep joy, and coaching is my great passion. I can't wait to support your writing goals through this eight-week intensive.

The Art & Craft of Writing Fall Intensive is for anyone who wants to…

Refresh their writing skills at the project level all the way down to word choices

Your writing will improve when you assess it from both the big-picture level of developing a writing project and the micro level of learning how to experiment with small adjustments—word by word, sentence by sentence, paragraph by paragraph. This process is how the best version of your work emerges.

Transform all their projects with writing tools and techniques

Whether you’re an established writer ready to sharpen your craft or a writer in startup mode, nervously sending your first words into the world, you’ll strengthen your skill set in this intensive. Long after the course is over, you’ll use the principles and tools you learn to improve all of your projects, both big and small. 

Build confidence as a writer through the act of writing itself

You’ll develop a writing project throughout the eight weeks, applying what you learn to result in a stronger piece than it was after your first effort. You’ll see the transformation and realize you have new ways to produce stronger prose.

Connect with writing peers on a similar path

The Fall Intensive is a cohort-based course, which means you have an opportunity to build relationships with writers who have similar goals. This rare networking opportunity means you can rise together, supporting each other’s work and cheering each other on.

Work with a writing coach to get input on their work

You’ll have access to sought-after writing coach Ann Kroeker, who will be on your team for eight weeks as you interact in group sessions and in the community space. At the end of the intensive, you’ll submit your big project to Ann for review. That’s right! You get her eyes on your work, and she’ll offer specific input so you can see how much you’ve grown.

When you join Ann and your cohort for this eight-week intensive, you'll overcome doubt, elevate your skills, and find—or refine—your voice so you write with greater clarity and confidence.

WHAT WRITERS HAVE TO SAY:

Nate Cheever

Essayist

Ann Kroeker is a superstar coach. I feel like she understood me within five minutes and gave me lots of ideas, things to think about, and resources. I'm thankful she helped me figure out my longer-term goals and direction with writing.

Cathy Leyland

writer

Ann Kroeker's course is thorough and will provide everything you need. She is a gracious and encouraging coach who will take you to the next level.

Joe Peoples

business coach

My writing coach gave me tools to package my communication—like a framework to organize my ideas—and they're coming together and impacting my work. I've advanced to the next level as a coach in my business, and I've led trainings that had greater reach and brought in more business because of those skills.

A WEEK BY WEEK OVERVIEW:

01


What's the Big Idea?
We launch the course with an overview of the program with training that gives you tools and input to apply right away as you define your project's big idea.

02


Content Development
Once you land on your big idea and know the direction you want to go, you'll determine what you want to say—the actual content—to support your big idea. 

03


Organization & Structure
After you solidify your idea, it’s time to organize the material and land on a strong structure. You'll experiment with approaches to find what best suits your work in progress.

04

Sentence Wrangling
When organizing content, you'll deal with your project at the paragraph level then move to this stage, which focuses on the sentence level.

05


Word Search
Narrowing down even more, you'll learn the impact of choosing words wisely to suit your target reader, hit the right tone, and fit publisher expectations.

06


Your Writing Voice
Does your project reflect your own writing voice? Let's find out. We'll work together to hone your voice and discover new ways to articulate yourself more clearly and accurately on the page.

07


Conventions & Usage
Those details your high school English teacher marked up with a red pen? We'll tackle these at this stage of your project development—when it's nearly complete.

08

Prep & Ship
Blog posts, article pitches, and book proposals all follow style guidelines and expectations. You'll find out how to prep your project, and as you wrap it up, we'll wrap up the program, as well.

Get on the waitlist today! 

Real LIFE Success Stories

Two years ago I didn't know writing coaches existed. Now, I can't imagine my writing life without one. As a key member of my team, Ann is everything she promises—coach, editor, friend.

Kristin Schell

author, speaker

Working with Ann Kroeker has been the single most valuable addition to my writing life. Not only are her courses packed with valuable information, but her heart for her clients and passion for helping them reach their writing goals shines through in everything she does. 

Eva Kubasiak

author, speaker

I cannot recommend her highly enough! Ann is an expert coach and a warm soul. And I think she might be a tiny bit magic

Kim Hyland

author, speaker

BONUSES FOR YOU!

We love giving you more than you expected, so we're dropping in some crazy generous bonuses to sweeten the deal. In fact, these add so much value on top of the main offering, we may only offer these with this cohort.

BONUS 1: Discount on 1:1 coaching with Ann

You'll get a lot of interaction with Ann in this intensive as she shares her time and ideas with the cohort through group discussions. If you want a more personal coaching experience, you’ll also receive a 20% discount (one-time use only) on select one-on-one coaching packages with Ann so you can enjoy her full attention on you alone.

BONUS 2: One full year in Ann's platform membership, Your Platform Matters (YPM)

No matter what kind of writing you pursue, you’ll want to get your words and ideas in front of readers. Your Platform Matters (YPM), Ann’s membership platform, is a community dedicated to creating meaningful connections (a $144 value!).

Become the writer you know you can be with The Art & Craft of Writing

Overcome doubt, elevate your skills, and find—or refine—your voice so you write with greater clarity and confidence.

Develop skills you can use for a lifetime

One day an editor or agent is going to ask you for a sample of your writing. Or you’ll pitch an article or submit an essay.

Some industry professional will read and evaluate your work.

What if you sent in a chapter you were really proud of—prose that conveyed your idea in a style that sounded like you?

In The Art & Craft of Writing, you’ll become a better writer and create a compelling piece you’ll polish and prep to pitch or submit.

And you'll do so with skills you can carry with you and apply to your work long after the eight weeks are over.

What's the price for this coaching experience?

$1,997

Join now at this price to get 8 weeks of training and input from Ann alongside your peers in the cohort!

How do we meet?

We will meet virtually using Zoom and in our online community space. Live meetings are once/week and occasionally in the community space.

  • Kickoff session falls on Tuesday, August 30, 2022, 4:00pm Eastern.
  • Coaching Calls/Workshops are Thursdays, 4:00 to 5:30pm Eastern.

All events will be recorded with replays available.


How will my work be reviewed?

This cohort based course offers two ways for you to receive input on your writing. The first is through short assignments you complete each week to practice principles you learn in the training. Those will be peer reviewed after one person's piece is workshopped on the live call. Led by Ann, this workshop will be encouraging and energizing, identifying what works and offering specific ideas to make your work even stronger.

By the end of the program, you will complete a project of up to 3,000 words. At the end of the eight weeks, you may submit your finished piece to Ann for review as part of your investment. Due to the personalized nature of this course benefit, Ann requests two months from receiving it to complete the review of all cohort projects.

White female's torso seen sitting at a white desk, wearing blue denim shirt, left hand on laptop keyboard and right hand holding blue pen poised to write on spiral bound notebook.

How much time will this take?

We want you to elevate your skills so you can become the writer you know you can be. This happens when you read, learn, write, and get feedback on your work, so we designed this program with those elements in mind. 

How long will it take? Every writer's creative process is unique—one person may write, revise, and polish quickly while another may take longer to develop a project, making it difficult to offer an accurate estimate. 

Our weekly live sessions will be 1.5 hours, including time for Q&A. The Quick Fixes and Style Tips are short recorded trainings with simple assignments to play with what you learn.

That adds up to approximately 2.5 to 3 hours per week of live sessions and recorded training. Add in your writing time, peer reviews, and occasional community interaction to get an idea of what this will require.


What tech is required?

If you have reliable Internet access, you can access everything from a browser. Here's what we'll use to stay connected during the time we work together:

  • Teachable for recorded content and replays
  • Zoom for group coaching calls (via browser or the mobile app)
  • Mighty Networks for our community space, available 24/7 as a mobile app or in a browser (via browser or the mobile app)
  • Email for reminders (these will come from me, using ConvertKit)
  • Google Docs as needed to share documents and comment on each other's work (via browser or the mobile app)

Apart from that, you'll be online on your own at times reading articles, essays, poetry, and other literary work. And you'll probably want a digital device for much of your writing, though feel free to launch your creative process with pen and paper.


YOUR QUESTIONS ANSWERED:

How does this work exactly?

Once you purchase the intensive, you'll be directed to create an account on Teachable, the online learning platform where Ann hosts her content. In there, you'll receive instructions for accessing the community space, Zoom calls, and other resources you'll need (including your bonus of free access to Your Platform Matters for a year!). Here’s an overview of what you can expect:

1. Onboarding: Between now and August 30th

  • Receive onboarding information via email from Ann
  • Join the cohort in the online community space (a platform called Mighty Networks)
  • Work through the available content and get ready to launch

2. Launch: August 30th

  • Join a live half-hour kickoff call at 4 p.m. ET (the replay will be available)
  • Meet Ann and your cohort on the call
  • Make connections in our community space

3. Learn and Elevate Your Skills: August 30th - October 21st

  • Coaching calls/workshops are Thursdays from 4-5:30 p.m. ET (starting Thursday, September 1st)
  • Join the calls and office hours, interact in the community space, get answers and encouragement throughout the program
  • Write and offer feedback on short projects from your peers
  • Work on your main project, building it as you go

4. Submit Your Polished Draft

  • Receive personalized input on your final project of up to 3,000 words when submitted to Ann within two months of the closing session (Please note: Ann will require at least one month to complete the review after receiving your submission.)

What if I can't keep up with the sessions or recorded materials?

All the live sessions will be recorded with the exception of any spontaneous pop-up opportunity that has no content, like a virtual co-working session. Replays will be available to the cohort in Teachable, where the recorded training lives. You can go back and watch anything you miss, and you will have access to that for as long as it lives online.

What tech is required?

If you have reliable internet access, you can access everything from a browser. Here's what we'll use to stay connected during our time together:

  • Teachable (an online learning platform) for recorded content and replays
  • Zoom for live weekly meetings 
  • Mighty Networks for our online community space — available 24/7 as a mobile app or in a browser 
  • Google Docs as needed to share documents and comment on each other's work 
  • Email for reminders 

Apart from that, you'll be online on your own at times, reading articles, essays, poetry, and other literary work. And you'll probably want a digital device for much of your writing, though feel free to launch your creative process with pen and paper.

How does the submission of the longer writing piece (3,000 words) work?

The program includes personalized input from Ann on your final project of up to 3,000 words when submitted within two months of the closing session. You'll share it with Ann as a Google Doc, and she'll offer her coaching notes in the comments and through "suggestion mode" (which is like track changes in Word). Ann will require at least one month to complete the review after receiving your submission.

What if I don't have the money for this right now?

It's a big investment. If you can't afford the full price right now, keep an eye on the program and get on Ann's email list, as this Intensive will open up from time to time, and you could save up for it in the future. You can also look at several other offerings and see if you can find an alternative coaching service at a lower price point.

Why wouldn't I simply work with Ann one-on-one?

You certainly could—Ann loves working with writers one-on-one. Working with a cohort is a lot of fun, because you learn from others, as well. In fact, the people you join with could become people who are on your launch team in the future, or as they become more and more known, they might even collaborate with you or write your foreword! These things happen! Also, you'll get all of this training related to the Art & Craft that Ann wouldn't have time to offer during one-hour coaching calls. If you prefer that, however, certainly explore the options at annkroeker.com/workwithme.

How much time will this take?

Every writer's creative process is unique — one person may write, revise, and polish quickly, while another may take longer to develop a project.

The Thursday live calls will last an hour and a half. The recorded teachings are short, with simple assignments to play with what you learn.

That adds up to approximately 1.5 hours per week of live sessions. Add in your writing time, peer reviews, and occasional community interaction to get an idea of the time this intensive will require each week.

Is this for nonfiction writers only?

The training and examples used in the intensive are geared toward writers working on nonfiction projects such as blog posts, articles, essays, or chapters of nonfiction books. If you write fiction, you will need to write plenty of effective nonfiction for your sales copy, book proposal, marketing materials, pitches, and the like. You are welcome to join us, knowing you'll be learning skills especially useful to your nonfiction projects. Some of the content may apply to fiction writing, but Ann has not designed this intensive with novelists in mind.

How will my work be reviewed?

This cohort-based course offers two ways for you to receive input on your writing. The first is through short assignments you complete each week to practice principles you learn in the training. Those will be peer-reviewed after one person's piece is workshopped on the live call. Led by Ann, this workshop will be encouraging and energizing, identifying what works and offering specific ideas to make your work even stronger.

By the end of the program, you will complete a project of up to 3,000 words. At the end of the eight weeks, you may submit your finished piece to Ann for review as part of your investment. 

Due to the personalized nature of this course benefit, Ann requests at least one month from receiving it to complete the review of all cohort projects.

What's the refund policy?

All purchases are final. We are not able to offer refunds for unforeseen circumstances, such as scheduling conflicts or changing your mind. Please make sure you confirm your availability before committing to the intensive. Remember, you can always watch the replays if you're unable to make a live session.

What are Ann's credentials?

Ann was an English major with a Creative Writing emphasis. She worked as a freelance writer for decades and taught creative writing and composition for seven years to college-bound high school students who won events using techniques they learned in her classes. She served on the editorial teams of two large online organizations for several years, co-facilitated several writing workshops, and speaks regularly at writing conferences. 

Evidence of Ann's quality coaching and training can be seen in the results her clients get. Ann has coaching award-winning writers and an impressive percentage of her clients have landed representation and publishing contracts—several have literally made more money because they worked with Ann to improve their craft and used those skills to sell more of their products and services or get promotions. 

Ann herself is an award-winning poet, a multi-published author, a podcaster with a show in the top 1% featuring interviews with authors, publishers, and agents as well as her own coaching input. 

How will my work be reviewed?

This cohort-based course offers two ways for you to receive input on your writing. The first is through short assignments you complete each week to practice principles you learn in the training. Those will be peer-reviewed after one person's piece is workshopped on the live call. Led by Ann, this workshop will be encouraging and energizing, identifying what works and offering specific ideas to make your work even stronger.

By the end of the program, you will complete a project of up to 3,000 words. At the end of the eight weeks, you may submit your finished piece to Ann for review as part of your investment. 

Due to the personalized nature of this course benefit, Ann requests at least one month from receiving it to complete the review of all cohort projects.

Let's work together to elevate your writing skills!

$1,997

Questions? Let us know!