Like all of the HCB people I’ve gotten to know, Sam Van Eman makes me think. I recently conducted an interview with Sam that I published at NotSoFastBook.com, in which he got me thinking about advertising, culture, Earl Grey tea…and biscotti.Intriguing, eh?Here’s a peek at the post:
Sam Van Eman is another of the HighCallingBlogs.com people I’m getting to know.Culture Editor at HCB, Sam also blogs at New Breed of Advertisers: Becoming Good Neighbors to the Consumer Next Door, inviting marketers to become good neighbors to the consumer next door.He wrote On Earth as It is in Advertising? Moving from Commercial Hope to Gospel Hype (Brazos Press), about which he humbly advised, “Folks either love this book or doze off by the middle of Chapter 2, so go into it with mediocre expectations and you’ll be alright.”Sam is also a staff specialist for the CCO, an organization that partners with colleges, churches and other organizations to develop men and women who live out their Christian faith in every area of life.Ann: HighCallingBlogs explores the intersection of work and faith. Please explain your work for my readers.Sam: Thanks, Ann. For years I’ve cared about something we call double-study. For college students that means putting as much time into knowing the Bible as they do their Biology textbooks. C.S. Lewis said, “The job is really on us, on the laymen” to inform Christians how to go about their work faithfully. It’s silly, he notes, that people believe, “The Church ought to give us a lead.”The exploration of work and faith depends upon engaged workers – informed and doubly-educated laypeople – to take the lead. HCB promotes this kind of engagement.What do I do? I’m the Culture Content Editor so I try to help the community engage with cultural observations. I’m not cutting edge (Where do you even get a Twitter account?), but I enjoy facilitating a faithful response to the world around us.
Click HERE to read the interview in its entirety….