At a writing event this weekend, one of the speakers leading a breakout session mentioned his blog. He said, “A blog is like an animal–you must feed it.”True. To keep a blog alive, it needs food in the form of quality content.But how much? And how often? Monster-plant-sized portions daily, or a light watering once a week?If I recall from my personal history of blogging, bloggers used to be advised to blog daily. That was in the early days of blogging, back in Web 1.0. Then the advice shifted to “regularly” (but once-a-week minimum was still advised). The idea of regular or daily blogging was to develop a loyal audience–that nothing would be more aggravating to a curious visitor than to be interested enough to start visiting, only to find one day that no content appeared. That was the theory, at least. To gain readers–faithful, loyal readers–you had to give them lots of content.Then came RSS feeds, Bloglines, Technorati, Google Reader and the like. Now loyal readers rely on automated delivery services to alert them to new content–it pops straight to their reader, feeder, or e-mail in-box. This technology raised the question of whether or not daily content is still necessary.And then, along came over 50 million blogs, give or take a few million. Some of those, they say, may be abandoned; thus, the number of active blogs may be much lower. Still. This explains why I saw a post the other day at Pensieve, in which she noted with alarm that over 4,000 posts were waiting for her at Bloglines. Talk about overwhelming!We may be experiencing blog-fatigue. The term usually applies to the blogger him- or herself, the one too pooped to produce material. In this case, I’m suggesting that “blog-fatigue” refers to a reading fatigue. It’s a funny cycle, actually, with bloggers feeling a kind of obligation to their readers to provide fresh material; and readers finding they are overwhelmed with all the new material. The readers want to read–they may even feel a bit of anxiety that they’ll miss something great. But who can read all of those posts? Who can keep up?And one would be tempted to pose the same question of the bloggers, the writers–who can write all of those posts? Who can keep up? Strangely, many of us can. I miss a day here and there, but I do seem to keep tapping away.But should I?This article by Eric Kinz has me wondering if I am contributing to a problem, a glut in the blogosphere, a bottle-neck of ideas.Kinz appears to gear his post toward corporate marketing and professional bloggers (and it’s a little old, dated June 2006; and you know what that means in computer-years…), but he provides an interesting argument for why daily blogging is no longer necessary or even desired–and he does it in a 10-reason format, which is always so easy to read online.He talks about participating in the blogging community as being vitally important–more so, perhaps, than churning out daily posts (especially if content is compromised and lacking punch). A person commenting on the same post duplicated on Kinz’s blog pointed out that the goal of the blog should be considered when determining frequency.Kinz quotes Seth Godin saying, “blogging with restraint, selectivity, cogency and brevity (okay, that’s a long way of saying ‘making every word count’) will use attention more efficiently and ought to win.” Kinz concludes by saying he is only going to post when he has something to say.Still other articles make good arguments for daily blogging, even today, even with RSS feeds jamming and even competing with approximately 55 million blogs.I spite of Kinz’s 10 compelling arguments against daily blogging, I intend to continue posting often–daily, when possible. I guess it’s the German ancestry flowing down through my DNA–I like people to leave well-fed. No scrawny, underfed blog-readers over here. I’m going to try to keep you supplied with content.It’s up to you whether or not you’ll sit down with me for the meal.
Feed Me, Seymour!
October 27, 2007 by Leave a Comment